Blue Heaven Boutique was founded online in 2004 by Wisconsin native, Laura Larson. The store has changed over the years, always influenced by the places Laura has lived and travelled to. When she recently moved to Malibu, California a shift in the store's direction was inevitable. There's just something about the sandy shores of the Pacific, the rugged coastline and the raw beauty of Malibu that makes one appreciate the simpler things in life. Wardrobe staples such as denim, cashmere, soft tees and cozy sweaters have become the foundation of the Blue Heaven Boutique aesthetic.